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The McCain Foods, Brazil's leader in sales of frozen potatoes, launches in the retail and food service new flavors of potato. The first release of flavor mionetto sergio unprecedented in the Brazilian market, is the Sweet Potato. With the concept of home made, has cut differently, the Craftsman style. In retailing, will be available in packs of 720g, with the average mionetto sergio price of R $ 5.00. In food service, packaging is 2,5 kg. Besides being trans fat free, like all potatoes produced by the company, the Sweet Potato is an excellent source of vitamins, fiber, potassium and various nutrients. "Our goal is to reach the end of the first year, the sale of 500 tons," says the manager of Retail Product, Alessandra Fonseca.
Already specialty Noisettes (balls) wins three new flavors: Ham / Jamon, the classic flavor of ham highlighted by creamy mashed potatoes, Parmesan / Parmesano, crispy on the outside and gold inside, and Provençal / A la Provencal, prepared with accurate measurement of potato, garlic and parsley, an intense flavor, unique and particular. mionetto sergio Sale in packs of 1 kg, the average price of 8.00, the product aims to enhance the flavor of the dish of the day-to-day mionetto sergio or for eating as appetizers. "With this product, we intend to reach the mark of 110 tons sold at the end of the first year," he says. The Sweet Potato Noisettes flavored

and are now on sale in the Greater São Paulo and soon, throughout the national territory.
Canadian-born McCain was founded in 1957 by brothers Harrison and Wallace McCain. He arrived in Brazil in 1992 and for four years worked with products imported from its plants in Canada and Europe. In 1996, to meet growing demand in Brazil and other Mercosur countries, inaugurated plant in Argentina. In March 2009 the company will open a new plant in Chile for the production of dehydrated mashed potatoes. Headquartered in Canada, with offices in 110 countries and 61 factories worldwide, has worldwide sales of $ 6 billion and employs over 20,000 people.
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