Brazil still is not among the markets

A world leader of pre-fried potatoes frozen, the Canadian McCain, studying up a factory in Brazil. Today the company - which serves the country's major networks such as McDonald's, Giraffas, Outback and America - the product of a mind of its 50 plants worldwide, especially in Argentina. But the growth potential of the Brazilian market, coupled with the recent coconut peeling machine disorders with import barriers from Argentina, encouraged

the company to consider installing a manufacturing unit in the country. coconut peeling machine
"Having a factory in Brazil is critical to achieving our goal, to double in size in five years," says director of marketing for McCain Brazil, Graziela Vitiello. She said the company has begun to develop potato seeds, suitable for the version pre-fried frozen with farmers in Paraná, Minas Gerais and Bahia - states which are the main producers of the tuber in the country. "You have to work the seed two years before harvest, to find the right variety of our product," he says.
Brazil still is not among the markets "top 10" but the Canadian multinational, alongside Mexico, China, India and Russia, the country has become a priority for the company, coconut peeling machine said the executive. "Our biggest market is Europe, where the population is traditional consumer of potatoes, but there the economy is very fragile," says Graziela. "Another major market is North America, but is already developed and has shown little growth."
Owner of a global turnover of $ 6 billion, the McCain increased his power in the market this week by announcing the purchase of the division of PinguinLutosa potatoes, for $ 290 million. The Belgian manufacturer owns 17 production sites in six European countries and also operates in the Brazilian market with imports. For the year ended March 31, 2012, the PinguinLutosa recorded revenues of $ 1 billion.
In Brazil, the market for frozen potato pre-fried turnover of approximately U.S. $ 1 billion per year, equivalent to 300,000 tons. Of this total, 85% is consumed by food away from home ("food service"). McCain is also the leader in Brazil, followed by the Dutch Farm Frites.
Between May and June, the foreign manufacturers operating in the country were affected by the trade dispute between Brazil and Argentina. In May, the Brazilian government began requiring import license for ten products Argentines, among them, the potato, in retaliation to the barriers faced by Brazilian items in the Argentine coconut peeling machine market.
"We try to work around the problem from our inventory and the import of potatoes from other countries, like Canada and the United States, but even so, we lose 40% of sales in the period," says Graziela.
With the standoff between Brazil and Argentina, Brazilian manufacturers, as well Brazil, gained coconut peeling machine ground. coconut peeling machine The company increased by 5% to its sales forecast for 2012 to R $ 215 million due to the increase in orders for networks "fast-food", like Burger King, who needed to make emergency purchases to supply about 200 stores coconut peeling machine nationwide. coconut peeling machine With sales of $ 164 million in 2011, Well Brazil coconut peeling machine also provides pre-fried frozen potatoes for brands Sadia, Swift, Aurora and networks Makro and Carrefour. Source: coconut peeling machine Jornal coconut peeling machine do Tocantins - Daniele Madureira
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