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[By Richard Otto] Multinational Nabisco (known from Oreo cookies and Trident cassava crisps gum) for this summer an Augmented Reality campaign with the boy band One Direction. After downloading the app you can scan various cassava crisps packaging and receive exclusive content of this pop sensation. The campaign is focused on North American teenage girls and is synchronized with the U.S. tour the band is doing. In the app you through Augmented Reality in the picture with the band members and you can download wallpapers and videos cassava crisps of 1D. In addition, it is also possible in the app to win. Various prices The app is available. For Android and iPhone
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Richard Otto (Mobile Marketing Netherlands / founder MobileMarketing.nl), the August Moisture (Gemoro Mobile cassava crisps Media), Bart Zoetmulder (Veronica), Marc Veuger (Two Screen), Naos Wilbrink (aFrogleap), Roel van Eersel (Mocreate), cassava crisps Don Fountain (Maddle), Hans Peter Harmsen (Oberon), Humphrey

Fredriksz (Sharewire), Jordy Forests (MobGen), Kevin Quint (VGZ), Paul Appelhof (Adrime), Humprhy Stuffertz (geenreclamebureau.nl), Saskia Delfgaauw (DQ & A Group) , Elles Borer (CONCEPTS2GO), Stefan Smit (Viva la Media), Wouter Houtman (Make Marketers cassava crisps / Silver Cross), Lukas Pauka (TMG / Hyves), Marc Berger (Admitter), Leon de Wildt (Black Rooster), Mirjam Luijten ( PINCH), Arjan Dost (BigTenFour), Niels de Groot (Freespee), French

Hendrikx (Omnisense), cassava crisps Antje Meindersma (Daily), Anette Schoul cassava crisps (Service2media), Ingmar Larsen (Ingmarlarsen.com), Maykel Willemsen (Maykel.nl / VARA ), Jochem de Klein (Jomble Marketing cassava crisps Services), Jeroen de Rooij (MIC), Christian Grave Maker (MobGen), Guido Gerritsen cassava crisps (vanguido!), Patrick Petersen (atmost), Hans van Dijk (Skiptintro), Boudewijn Broekhuijse (Appsalad) Ruben van Eijk (Red Hot Minute)
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