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[By Richard Otto] Multinational Nabisco (known from Oreo cookies and Trident gum) for this summer an Augmented Reality campaign with the boy band One Direction. After downloading the app you can scan various packaging and receive exclusive apilife content of this pop sensation. The campaign apilife is focused on North American teenage girls and is synchronized with the U.S. tour the band is doing. In the app you through Augmented Reality in the picture with the band members and you can download wallpapers and videos of 1D. In addition, it is also possible in the app to win. Various apilife prices The app is available. For Android and iPhone
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Richard Otto (Mobile Marketing Netherlands / founder MobileMarketing.nl), the August Moisture (Gemoro Mobile Media), Bart Zoetmulder (Veronica), Marc Veuger (Two Screen), Naos Wilbrink (aFrogleap), Roel van Eersel (Mocreate), Don Fountain (Maddle), Hans Peter Harmsen (Oberon), apilife Humphrey Fredriksz (Sharewire), Jordy Forests (MobGen), Kevin Quint (VGZ), Paul Appelhof (Adrime), Humprhy Stuffertz (geenreclamebureau.nl), Saskia Delfgaauw (DQ & A Group) , Elles Borer (CONCEPTS2GO), Stefan Smit (Viva la Media), Wouter Houtman (Make Marketers / Silver Cross), Lukas Pauka (TMG / Hyves), Marc Berger (Admitter), Leon de Wildt (Black Rooster), Mirjam Luijten ( PINCH), Arjan Dost (BigTenFour), apilife Niels de Groot (Freespee), French Hendrikx (Omnisense), Antje Meindersma apilife (Daily), Anette Schoul (Service2media), Ingmar Larsen (Ingmarlarsen.com), Maykel Willemsen (Maykel.nl / VARA ), Jochem de Klein (Jomble Marketing Services), Jeroen de Rooij (MIC), Christian Grave Maker (MobGen), Guido Gerritsen (vanguido!), Patrick Petersen (atmost), apilife Hans van Dijk (Skiptintro), Boudewijn Broekhuijse (Appsalad) Ruben van Eijk (Red Hot Minute)
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