Tuesday, July 9, 2013

McDonald's Ray Kroc - the man feed the world
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"Taking advantage of the buyer inattention, McDonald's employee managed nenusišypsoti" - these restaurants high customer service standards are even already become the subject of jokes and folk. And not only in the service fragments with which you face on a daily basis in practice already. Normal became Statoil gas stations buying coffee to have the operator's question: "Can anything of coffee?" - And once you could hear it exclusively at McDonald's restaurants. Children's play corners and landings in regular restaurants - even today it is difficult to believe conagra foods russellville ar that once upon a time these were only available in McDonald's eateries. Reliably uniform pizzerias all Lithuanian cities, the same menu, same prices and the same quality of food - McDonald's has perfected the standardization often facilitate our lives and suteikinčią sense of security.
And all this, as well as McDonald's success in the network caused by one man who was neither a chef nor a kindergarten teacher or a business tycoon. His own attempts to improve the McDonald's conagra foods russellville ar menu, such as the Czech cuisine "kniedlikai" or "Hula-Burgers (bun with fried pineapple slice) conagra foods russellville ar ended in failure. His own set of "high-end" restaurant in Chicago suburb conagra foods russellville ar bankrupt. He was married three times, and the autobiographical book of his children, and almost did not mention. He did not even graduate high school. Even his name was McDonald.
Fast-food business in America existed for three decades when R.Krocas

him interested, but this is a means of food he became an American business legend. His achievements in this business were compared with the automobile Henry Ford, Andrew Carnegie - steel, and John Rockefeller - the oil business. He was considered the American capitalists in capital letters, and "Time" magazine has included him in the "100

most important age 'list.
However, traditional business often does not reflect the true legends of human beings, but rather only distorts reality, and Ray Kroc case was no exception. His life story is generally presented as a "success" case, but it's not quite true. R.Krocas was not a beggar, conagra foods russellville ar who won the lottery - is already the third decade, at 20 years before his acquaintance with McDonald's, he has already earned 25 thousand dollars a year (and in those days it was a significant amount). He was considered a "visionary" who invented an entirely new fast food and franchise system, but before the dozens of Entrepreneurs was it invented and used the same principles. Others argue that Ray Kroc just "hit the waves, the socio-demographic wave that is rolling across America in 1950-1960, affecting the flourishing of new businesses. However, thousands of businesses, and drowned in the "wave." Another time R.Krocą

modern corporations creator. However, he was interested conagra foods russellville ar in business a minimum of professional managers and korproracinė bureaucracy. He worked at McDonald's, in the days before the Harvard MBA graduates was created as a title company to become a leader, it was a time when the law was not designed to provide reasonable accountants and lawyers quotas at least as much larger corporations. It was not until the Wall Street financial strategists came to worship, and the technology was not yet developed a corporate conagra foods russellville ar technocrats cult.
Mainly because Ray Kroc was just a good salesman. He had a strong conviction and a rare ability to put myself in the place of another buyer's side of the counter, and your business by only those positions. "Take care of the customer and the business will take care of myself" - this phrase has become a cult R.Kroco. And all his

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