McCain studying plant in Brazil
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A world leader of pre-fried potatoes frozen, the Canadian McCain, different ways of preserving food studying up a factory in Brazil. Today the company - which serves as the country's major networks McDonald "s, Giraffas, Outback and America - the product different ways of preserving food of a mind of its 50 plants worldwide, especially in Argentina. But the growth potential of the Brazilian market, coupled with the recent disorders with import barriers from Argentina, encouraged the company to consider different ways of preserving food installing a manufacturing unit in the country.
"Having a factory in Brazil different ways of preserving food is critical to achieving different ways of preserving food our goal, to double in size in five years," says director of marketing for McCain Brazil, Graziela Vitiello. She said the company has begun to develop potato seeds, suitable for the version pre-fried frozen with farmers in Paraná, Minas Gerais and Bahia - states which are the main producers of the tuber in the country. "You different ways of preserving food have to work the seed two years before harvest, to find the right variety of our product," he says.
Brazil still is not among the markets "top different ways of preserving food 10" but the Canadian multinational, alongside Mexico, China, India and Russia, the country has become a priority for the company, said the executive. different ways of preserving food "Our biggest market is Europe, where the population is traditional consumer different ways of preserving food of potatoes, but there the economy is very fragile," says Graziela. "Another major market is North America, but is already developed and has shown little growth."
Owner of a global turnover of $ 6 billion, the McCain increased his power in the market this week by announcing the purchase of the division of potatoes Pinguin Lutosa, for $ 290 million. The Belgian manufacturer owns 17 production sites in six European countries and also operates in the Brazilian market with imports. For the year ended March 31, 2012, the Pinguin Lutosa recorded revenues of $ 1 billion.
In Brazil, the market for frozen potato pre-fried turnover of approximately U.S. $ 1 billion per year, equivalent to 300,000 tons. Of this total, 85% is consumed by food away from home ("food service"). McCain is also the leader in Brazil, followed by the Dutch Farm Frites. different ways of preserving food
Between May and June, the foreign manufacturers operating in the country were affected by the trade dispute between Brazil and Argentina. In May, the Brazilian government began requiring import license for ten products Argentines, among them, the potato, in retaliation to the barriers different ways of preserving food faced by Brazilian items in the Argentine different ways of preserving food market. different ways of preserving food
"We try to work around the problem from our inventory and the import of potatoes from other countries, like Canada and the United States, but even so, we lose 40% of sales in the period," says Graziela.
With the standoff between Brazil and Argentina, Brazilian manufacturers, as well Brazil, gained ground. The company increased by 5% to its sales forecast for 2012 to R $ 215 million due to the increase in orders for networks "fast-food", like Burger King, who needed to make emergency purchases to supply about 200 stores nationwide. With sales of $ 164 million in 2011, Well Brazil also provides pre-fried frozen potatoes for brands Sadia, Swift, different ways of preserving food Aurora and networks Makro and Carrefour.
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Company Services Provided Courses Presential SISCOSERV for Cargo Agents - 06.28.13 SISCOSERV in Practice: Rates, Taxes and Change in RMCCI - 07.02.2013 Imports - Aspects administrative, fiscal and exchange - 07/10/13 Drawback - Practical Application - 12/07/2013 SISCOSERV as a new type of service for Customs Brokers - 07/15/13 SISCOSERV for Cargo Agents - 26/07/13 On Line - Via Web How to succeed in claims for Ex Fees - 19 / 07/13 - ON LINE SISCOSERV, Taxation and Foreign Exchange Rules - On line - 7/31/2013 Computer Systems and 30 Channel Customs Team Contact Us
A world leader of pre-fried potatoes frozen, the Canadian McCain, different ways of preserving food studying up a factory in Brazil. Today the company - which serves as the country's major networks McDonald "s, Giraffas, Outback and America - the product different ways of preserving food of a mind of its 50 plants worldwide, especially in Argentina. But the growth potential of the Brazilian market, coupled with the recent disorders with import barriers from Argentina, encouraged the company to consider different ways of preserving food installing a manufacturing unit in the country.
"Having a factory in Brazil different ways of preserving food is critical to achieving different ways of preserving food our goal, to double in size in five years," says director of marketing for McCain Brazil, Graziela Vitiello. She said the company has begun to develop potato seeds, suitable for the version pre-fried frozen with farmers in Paraná, Minas Gerais and Bahia - states which are the main producers of the tuber in the country. "You different ways of preserving food have to work the seed two years before harvest, to find the right variety of our product," he says.
Brazil still is not among the markets "top different ways of preserving food 10" but the Canadian multinational, alongside Mexico, China, India and Russia, the country has become a priority for the company, said the executive. different ways of preserving food "Our biggest market is Europe, where the population is traditional consumer different ways of preserving food of potatoes, but there the economy is very fragile," says Graziela. "Another major market is North America, but is already developed and has shown little growth."
Owner of a global turnover of $ 6 billion, the McCain increased his power in the market this week by announcing the purchase of the division of potatoes Pinguin Lutosa, for $ 290 million. The Belgian manufacturer owns 17 production sites in six European countries and also operates in the Brazilian market with imports. For the year ended March 31, 2012, the Pinguin Lutosa recorded revenues of $ 1 billion.
In Brazil, the market for frozen potato pre-fried turnover of approximately U.S. $ 1 billion per year, equivalent to 300,000 tons. Of this total, 85% is consumed by food away from home ("food service"). McCain is also the leader in Brazil, followed by the Dutch Farm Frites. different ways of preserving food
Between May and June, the foreign manufacturers operating in the country were affected by the trade dispute between Brazil and Argentina. In May, the Brazilian government began requiring import license for ten products Argentines, among them, the potato, in retaliation to the barriers different ways of preserving food faced by Brazilian items in the Argentine different ways of preserving food market. different ways of preserving food
"We try to work around the problem from our inventory and the import of potatoes from other countries, like Canada and the United States, but even so, we lose 40% of sales in the period," says Graziela.
With the standoff between Brazil and Argentina, Brazilian manufacturers, as well Brazil, gained ground. The company increased by 5% to its sales forecast for 2012 to R $ 215 million due to the increase in orders for networks "fast-food", like Burger King, who needed to make emergency purchases to supply about 200 stores nationwide. With sales of $ 164 million in 2011, Well Brazil also provides pre-fried frozen potatoes for brands Sadia, Swift, different ways of preserving food Aurora and networks Makro and Carrefour.
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