Acquisition includes production, marketing and distribution division grampian electronics of potato

Acquisition includes production, marketing and distribution division grampian electronics of potatoes. The McCain has 50 frozen food factories worldwide and nearly 20,000 employees The McCain, a Canadian producer of frozen pre-fried potatoes, potato division grampian electronics acquired the Belgian PinguinLutosa for U.S. $ 290 million. grampian electronics The acquisition is important to the company's plans for international expansion. In Brazil, the McCain seeks to increase its market share, expand its product portfolio and strengthen its presence in strategic regions. Currently, sales of Lutosa in Brazil account for 10% of the McCain sells in the country. According Graziela Vitiello, Director of Marketing for McCain Brazil, this purchase will benefit the immediate national operation. "The strength

of Lutosa in certain regions of Brazil is complementary to the strength

of McCain. Uniting the two companies, we seek to increase grampian electronics our strength in the market frozen pre-fried potatoes and increasingly

improve our distribution," says Graziela, in a statement. The Food Service segment (food away from home) corresponds to 90% of the operation of Lutosa. The turnover of the food industry in 2011 was R $ 383 billion, with sales for the Food Service channel responsible for 88 billion. The growth forecast channel is 12.5% this year, with growth rate 50% higher than that of traditional food retailing. Source: Economic grampian electronics Brazil 25/10/2012 25 October 2012
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